Taoxichuan is located in the center of Jingdezhen East City Area, which is a business, tourism and cultural project based on the protection and utilization of ceramic industrial heritage and integrating industrial upgrading and urban renewal. As the inheritor and keeper of Jingdezhen ceramic culture, Taoxichuan takes the initiative to integrate into the construction of Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Area, and makes positive contributions to the promotion of Jingdezhen's economy, social development, and rejuvenation of ceramic industry.
Taoxichuan master plan of about 1 square kilometers, a total construction area of about 1.6 million square meters, a total investment of about 11 billion yuan, has invested about 7.5 billion yuan. The park has opened and operated Yuzhou Porcelain Factory
, Ceramic Machinery Factory, Weimin Porcelain Factory and other areas, with Jingdezhen Ceramic Industrial Heritage Museum, Taoxichuan Museum of Art, Yi Creative Space, Taoxichuan Ceramic Academy, Taoxichuan Art Center, International Studio, Glass Studio, Carpentry Workshop, Live Broadcasting Base, Sino-German Industry 4.0 Intelligent Manufacturing Vocational Base, Grand Theatre, Cultural and Creative Shops, Catering and Hotels and other businesses. It will receive more than 3.9 million visitors in 2022, creating a well-known, borderless and wall-less culture and art neighborhood at home and abroad.
The economic benefits of Taoxichuan have been growing through careful operation, and the park operating company realized a revenue of 923 million yuan in 2022, up 49.3% year-on-year. At the same time, the social benefits of Taoxichuan Shuangchuang have come to the fore, gathering more than 20,000 "Jingpiao" entrepreneurial young people from all over the country, and reaching strategic cooperation with Jitterbug, Shutterbug, Jingdong and other platforms, becoming the Jitterbug national ceramic industry belt live base, realizing the "Jingpiao" online and offline integration and development of double creation. 2022, through the Jittery platform for "Jingpiao" creators to realize online revenue of 5.76 billion yuan, an increase of 87.8%, becoming a dream space for young people.
In recent years, the "Taoxichuan Phenomenon" has received widespread attention from all walks of life, and has won 64 national and provincial honors. It is the only national cultural industry demonstration park in Jiangxi Province, and has been awarded the National Shuangchuang Demonstration Base, the National Entrepreneurship Incubation Demonstration Base, the National Copyright Demonstration Park, the National Nighttime Culture and Tourism Consumption Cluster, the National Tourism Science and Technology Demonstration Park, the National Non-heritage Tourism Block, and the first national industrial heritage list. It has been awarded the 2017 UNESCO Asia-Pacific Heritage Conservation Innovation Award, the 2020 China Copyright Gold Medal, and the National 38 Red Flag Collective, etc. Jingdezhen Tao Culture And Tourism Holdings Group Co.,Ltd. has been nominated for the 2019 and 2022 National Top 30 Cultural Enterprises.